We’ve been slipping them into our shopping carts automatically for ages, without giving it much thought… and yet, a tiny detail continues to sow doubt in many of our minds. White eggs or brown eggs: do we really have to choose? Through habit, inherited beliefs, and preconceived notions, we think we know. But what if the truth lies elsewhere, much more discreet, almost invisible to the naked eye? This little everyday mystery deserves our attention, because it could very well change the way you shop.
What people believe about brown eggs… and what is misleading
For years, brown eggs have enjoyed a very flattering reputation. More “natural,” more “farm-fresh,” sometimes even considered richer or safer, they inspire confidence at first glance. Conversely, white eggs have a blander, almost industrial reputation. Yet, this difference in perception is largely based on our collective imagination.
The color brown evokes earth, the countryside, authenticity: a visual shortcut that influences our purchases without us even realizing it. In reality, when we talk about food quality or nutritional balance, the color of the shell is absolutely not a reliable indicator. So we can pay more for a product… without any real benefit on our plate.
Continue reading on the next page . 👇👇👇
